An Instagram page that reveals and makes the Zero Waste community accessible to
Instagram users in Israel, with the aim of disseminating and making
the community's values accessible - in a trendy, contemporary 
and arouses desire among the app's users.


I chose the Instagram format precisely because it represents the exact opposite of zero waste
and encourages a culture of consumption, externalisation and waste,
in order to create an interesting encounter between the two.
How I talk "zero waste"  - and communicate it in an interesting and appealing enough
way to the Instagram audience.
Graphic Extreme course, supervised by Dana Gez​​​​​​​
Bezalel Academy of Art and Design, 2020
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