The brand's identity is based on a personal experience after a family member's car accident,
in which everything fell apart in a split second.
in which everything fell apart in a split second.
The design deals with aspects of disassembly and reassembly,
drawing from the principles of the Japanese art of "Kintzugi" and "Wabi Sabi" philosophy -
creating a "new whole" composed of crises and breakage.
the imperfect and incomplete.
The logo's shape and language dictates all components and design elements
of the brand's identity throughout, and is inspired from urban street art styles.
drawing from the principles of the Japanese art of "Kintzugi" and "Wabi Sabi" philosophy -
creating a "new whole" composed of crises and breakage.
the imperfect and incomplete.
The logo's shape and language dictates all components and design elements
of the brand's identity throughout, and is inspired from urban street art styles.
Branding course, supervised by Amnon Iluz
Bezalel Academy of Art and Design, 2020
Bezalel Academy of Art and Design, 2020
